There must be some content on your web pages and this content must be 100% unique and quality content, and this must describe what your site is about so that if any user search for the keywords then he or she finds your site's content relevant and useful. Beware Google count this thing while showing the search results for each keywords, any mistake in this aspect may not bring you good result.
Make sure there must not be too much pictures and also put alt attributes for each pictures , this also helps our website in getting traffic through pictures search, whenever a person searches photos in Google then this way our site can get traffic, and it also help in getting ranking as well. Avoid use of Frames in your site it is not useful for SEO purpose.
Upload meta tags like robots meta tag, canonical meta tag, description, keywords meta tags in the source of the website in the header section as soon as possible. If we add Robots Meta Tag then our website can be crawled by Google and all other bots any time. Canonical Tag would solve the duplication problem of the website means url with www and url with non www would be treated as same by the Google thus benefiting the website promotion.
The title of the website is very important factor, thus while creating title make sure you must include the most important keywords there, and not more than two or three keywords. Usually title tells the Google bots what your site actually is about. So create title of the site very carefully.
Description Tag is also very important, actually it tells Google and other bots about the website, thus help in search results. Keywords tag has now been devalued by the Google and Yahoo but Bing still considers it, as most of the persons would stuff this tag with tens of keywords leading to low quality and irrelevant search results.So while creating description we must make sure that our most keywords are also included in the description. In Keywords Tag do not put more than six or seven keywords, this much are fine, if you want to target more keywords than create more landing pages and target different keywords on these different landing pages so that more keywords are covered up.
After this work, we need to generate Google XML Site Map and upload in the web server of the website through Google Webmaster Account, as a good SEO professional knows that submitting a site map is as much important as doing link building, without which our hard work will no bring that much good results.Similarly site map for Yahoo is also required it is also called URL List, so it is necessary for the Yahoo Bots. This way whenever any bot comes to your site that will crawl all the url present in the site map, thus multiplying the benefits of your efforts.
We should also register for Google, Yahoo and Bing Webmaster Accounts, this way we also multiply our efforts to get maximum results for our website. For setting up these accounts we must have access to our web server or FTP Details so that we can upload verification files there whenever it needs to prove our ownership over the website.
After doing this we can start promoting our website and after this one another thing which is also on page factor and important as well to track our progress and results, is Uploading Google Analytics code in the source code of the website. For that we need to sign up for Google Analytics and then get the code for our website and upload that in our source code just before ending of the body tag </body>.By analytics you can monitor the over all traffic and their source to your website and the backlinks as well so that you can further plan your activities accordingly for your website promotion.
Now we can start our SEO Off Page Work for the promotion of our site. For off page work and other seotips by a Search Engine Optimization Specialist keep visiting this blog.
